Diversity and Erasure: Marketing Gentrification


This workshop will examine how developers use marketing strategies to brand gentrifying spaces in a way that excludes longtime residents. Those residents, in addition to being physically pushed out, are emotionally and ideologically excluded. These sneaky marketing strategies are sure to include people of color so as to brand the companies and developments as inclusive and “diverse,” but they exclude poor people, large families, disabled people, queer people, and people of color who fall into those categories-- folks who are systematically denied their human rights to housing. If you’ve ever seen an advertisement for a new condo building in U Street or NE and thought, “Wow, that’s such an improvement!” this workshop is for you.

Workshop led by Clara Lincoln, ONE DC member and DC native. Co-hosted by Showing Up for Racial Justice (SURJ) DC.

Location accessibility info will be posted soon. Childcare and snacks will be provided.

  • June 22, 2017 at 6pm – 7:30pm
  • New Community Church
  • 116 people are going
  • ONE DC

Jo Ann Brimmer Teresa Blair Lauren Rever Gabrielle Newell Mark von Topel Michael Leslie Nancy Shia Lucas Eckman Ilia Silverman Lauren Stoltzfus Zaid Abuhouran Jasper Clarkberg Alex Levy Julie Keller Ivy Kayira Shauna Miller Sarah Bagge Anita Gibson Gregory Squires Aabiya Noman Baqai Ca'Vonn Ellis-Smith Micheal Cook Grace Ethier Paige DeLoach Leo Senai Jarvis Frederique Michelle Busch Yahkini Iffat Claire Carter Hazel Thomas Wren A. Arnold David Vest David Edwards Nkechi Feaster Kimberly Mitchell Chantal James Precious Davis Minnie Tinsley Azieb Tesfamariam Constance Paige Emily Sampson Michael Baker Anne Yoon Erica N. West Lori Parker Madison Matheus Alexis Pankerson Christine Koester

Will you come?